The concept of wellness and its perception is evolving in the current context of travel. For service providers, especially in the hospitality domain, ‘wellness’ is no longer merely a word that’s used to glorify services. On the contrary, it has become an opportunity to enhance the value and quality of the traditional hospitality concept, deftly integrating the concept of empathy in its truest sense.
It has evolved into a mechanism that enhances vitality and maintain or improve mental health. With travelers actively seeking out experiences that are health-enhancing, it isn’t surprising to notice how wellness has become a sub-sect of the hospitality industry.
Furthermore, well-being has transcended and become an industry of its own, impacting resorts and spas like never before. Of late, resort trends are designed keeping in mind disease control and mental well-being.
Many people battle against mental depression, and the spa centers are trying to treat it in their own way. Side-stepping from the usual pampering, the spa experience is directed towards offering holistic, individual inner healing. And many resorts currently have an interesting array of wellness activities for the guests to pick from. The activities in a resort are no longer restricted to signing up for that early morning yoga class, there’s a lot more that a guest can do for rejuvenation.There are even health options available where a guest can opt for exotic services like an infrared sauna or a yoga concert.
Loneliness is another unwelcome emotion that’s bottled up in individuals today. Concepts like wellness travel help in addressing this issue to a large extent. Perhaps, community travel experiences like workshops or group discussions can help fill that void. Travel is now branching out to improve the overall quality of an individual’s life. Another initiative is the dietary counsel that some resorts are offering for their legacy and new guests, based on their dining preferences.
Taking it another notch up, some of the dietary recommendations come backed by Nutrigenomics, wherein the reaction between the food and the gene is evaluated. On the basis of which guests will be offered food recommendations that are best-suited to their health.
The well-being industry has also set in motion wellness design for the world of hospitality.. Hotels and resorts employ this design technique, keeping in mind not just the health but also the mental state of their guests. Employing circadian lighting, integrating exposure to nature indoors, integrating the “Green Culture” by practicing sustainability, aroma therapy are a few of the initiatives.
The Wellness section at a hotel’s website no longer stops at a fully-equipped gym and a inhouse mini-spa. Today, there are a growing number of hotels that have cleverly & seamlessly integrated the culture of wellness across many touchpoints at the hotel environs, all focussed on the guests’ well-being. At Howard Johnson by Wyndham Bengaluru, for example, its brand message of “Happiness” is closely interwoven with “Health”. There are herbs-and-fruits-infused drinking water stations kept at different points in the property that clearly makes a refreshing difference any time you find yourself thirsty in a public area of the hotel. It has sleep-enhancing aromatics infused during turn-down service on pillows to help their guests sleep better. The hotel’s daily Yoga sessions are one of the most popular Yoga classes in its locality.
The Swissotel Hotel and resorts elevates the guest experience to a different level altogether with their vitality room concept. Furnished with a circadian lighting system, air purifiers, an in-room yoga set-up and fitness training modules it more or less defines relaxation.
In the near future, there is a high possibility of seeing many more such developments. A few of which include the interplay of neuroscience in hotel spaces, scent branding for a soothing effect and environments designed to accelerate innovation. With such advancement, hotels are no longer going to be mere spaces to offer guests a place to stay. And neither is a holiday going to revolve around tourist spots. That annual vacation might just turn into a quarterly break for your body to re-coop and for your mind to re-energize.